New Browser Takes on Virtual Reference

Cha-Cha (http://www.chacha.com) is a new player in the ever-increasing browser field. 
 
Cha Cha’s edge comes from guided searches where the user partners with an actual human.  Cha Cha calls them Guides, and they are described as people who are “skilled at finding information on the internet and knowledgable [sic] on the subject at hand.”  Hmm…hopefully more so than Cha Cha’s editor.  (I’ve notified Cha Cha about their little faux pas).
 
Cha Cha claims that users who partner with a Guide “get the few exact results you want, not the millions of results you don’t.”  So, I decided to take them up on the challenge.

To read more, go to http://bryanloar.blogspot.com/